Job description
Partner Executive South Africa DEPARTMENT
The Story Lab – LOCATION
Johannesburg to Head of The Story Lab
Group Client Lead AbinBev
Backgrund
Data – the new currency of Dentsu Aegis Network
“However fast change is today, it is the slowest it will ever be as scalability, new models and
critical mass impact everything. There are two conclusions driving our strategy as a business – The future belongs to the fast and data is the new currency of business.”
Jerry Buhlmann, CEO Dentsu Aegis Network
Overview
The marketing world is in the midst of a revolution. Artificial Intelligence, Machine Learning, Cloud Platforms, Integrated Apps and the Internet of Things are changing how we work and introducing new roles into our industry, with data being the new currency for our business.
Convergence, the new and emergent digital economy, and the digitisation of media have led to an explosion in data sources that can be made actionable for our clients and their brands.
Every time a consumer interacts or transacts with an advert, a piece of content, a brand or
another consumer data describing the interaction is created.
Managed and activated well, data will drive better consumer insight, better targeting, greater personalization, better understanding of effectiveness and ultimately better ROI for the advertiser. We are investing in the very best talent to make sense of this data.
Dentsu Aegis Network
As the world becomes 100% digital, and as we become a 100% digital business by 2020,
introducing new roles and talent which are focused on digital cultural traits is a clear priority. The use of data to underpin our activities is the most important capability for Dentsu Aegis Network to continue to invest in. We are developing a truly data driven culture.
At Dentsu Aegis Network we understand that talent rather than technology is one of the most important driving factors for
competitive advantage. Our culture is driven by our vision and values – and we are introducing a data driven culture to ensure
“data thinking” is a core component of our everyday work. Our future leadership is key. In order to enable the transformation
towards a “100% Digital” network, Dentsu Aegis Network Leaders must play a pioneering, trail-blazing role to take the company forward, often in radically new ways or having to respond to an extraordinary pace of change that demands frequent and
rapid adjustment. We would like to invite you to join us on this exciting journey.
Background to DAN
The DAN network is made up of more than 6,500 people in 100 countries worldwide. Its global vision is to redefine media and the
way it delivers value to the businesses of our clients. DAN is the global market leader in digital and diversified media solutions.
Today, advances in digital technology and changing consumer behaviour have created an era of unprecedented complexity and
opportunity for clients. In this new era, DAN is redefining the role of the media agency. Our people understand how media can create
business value for clients better than anyone else. DAN is part of Dentsu Aegis Network, which is the first truly global communications network for the digital age. Through its six global network brands – DAN, iProspect, Isobar, Posterscope, Vizeum and the Dentsu agency brand – and supported by its growing multimarket brands including Amnet, Amplifi, Data2Decisions, Dentsu media, mcgarrybowen, Mitchell Communications (PR), psLive and
360i – Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in
brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu
Aegis Network is headquartered in London and operates in 110 countries worldwide with over 22,000 dedicated specialists.
Management of client portfolio, delivering on agency contracts KPI’s and maintenance of staff in the unit. Maximizing agency
revenue and business development. Member of the senior management team – contribute to the effective management of DAN SA.
The Story Lab has a vision to be a leader in the entertainment
marketing industry.
As part of its growth strategy The Story Lab has the vacancy for a
Partnership Executive role.
Role Purpose
• The purpose of the role is to set up and manage relationships
within the entertainment industry and The Story Lab for our
client to achieve their entertainment marketing objectives. In a
nutshell ensure that The Story Lab has their finger in the pulse
in terms of entertainment marketing opportunities in the South
African Market and to ensure The Story Lab is one of the first
port of calls when opportunities arise.
• Ultimately the candidate needs to develop a network for The
Story Lab to help drive brands across the 6 entertainment pillars
• Product Placement
• Product Integration
• Original Content
• Content Experiences
• Retail Promotion
• Talent Management
Key focus initially will be the Product placement, Product
Integration, Original Content and Content experiences
They will be responsible to asses, scope and track the opportunities
in the market place in line with the brands needs.
Proof, scope and filter the various requests.
Ensure that the opportunities are optimized across the 6 pillars
through consistently tracking and adapting throughout the project
from Upstream to Downstream.
RESPONSIBILITIES
• Building a network of business relationships with production
houses and entertainment creators (Content, Sport, Music,
Video, TV, Film and entertainment industry) The relationships
need to ensure that The Story Lab has access to opportunities
both upstream and downstream within the entertainment
marketing cycle
• Scope opportunities that are in line with the brands needs
across the 6 entertainment pillars
• Product Placement
• Product Integration
• Original Content
• Content Experiences
• Retail Promotion
• Talent Management
• Filter proposals in line with brand needs
• Scope and formulate optimal proposals to deliver the best value
in line with the brands needs and objectives.
• Work with the various entertainment creators to ensure optimal
implementation in line with brands needs
• Consistently track opportunities so that a full market overview
is available
• Ensure that the best value is extracted in terms of costs and
exposure
• Assess the various Entertainment Creators to establish their
key strengths in discipline
• Work with the various Entertainment Creators to ensure that the
briefs are answered accurately
• Assist in educating the entertainment creators about winning in
Entertainment Marketing
OBJECTIVES AND MEASURES OF SUCCESS
(Specific metrics to be agreed)
• Delivery on clients entertainment marketing objectives (to be
outlined)
• Opportunities provided in line with scope
• Effectiveness and depth of network built
• Innovation (linked to creative and idea optimization)
• Optimization of projects across Paid Owned and Earned
media
• Financial Targets (metric TBC)
• Business growth (metrics TBC)
Any experience in the entertainment marketing industry, TV/ Film
production, content creation will be an advantage.
Agile
Acting with freedom
Deciding with speed
Keeping it simple
Pioneering
Being constantly curious
Taking risks to succeed
Passionate about thought leadership
Ambitious
Going the extra mile
Not afraid to make decisions
Rapid and ruthless focus
Responsible
Taking ownership of work/ decisions
Being good citizens
Being transparent
Collaborative
Collaborating across the network
Sharing success models
Attraction, development and mobilization of the best talen
SKILLS REQUIRED
• Networking skills
• Innovator and self starter
• Understanding of Entertainment Marketing principles
• Understanding of the media environment
• Production knowledge
• Strong presentation skills
• Adaptive and strategic thinking
• Negotiating skills
• Attention to details
SEND CV’s To Lungelo.Fakude@dentsuaegis.com
(Preference will be given to EE candidates