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    Partner Executive – Story Lab / South Africa, Johannesburg

    Job description

    Partner Executive South Africa DEPARTMENT
    The Story Lab – LOCATION
    Johannesburg to Head of The Story Lab
    Group Client Lead AbinBev

    Backgrund

    Data – the new currency of Dentsu Aegis Network
    “However fast change is today, it is the slowest it will ever be as scalability, new models and
    critical mass impact everything. There are two conclusions driving our strategy as a business – The future belongs to the fast and data is the new currency of business.”
    Jerry Buhlmann, CEO Dentsu Aegis Network

    Overview

    The marketing world is in the midst of a revolution. Artificial Intelligence, Machine Learning, Cloud Platforms, Integrated Apps and the Internet of Things are changing how we work and introducing new roles into our industry, with data being the new currency for our business.
    Convergence, the new and emergent digital economy, and the digitisation of media have led to an explosion in data sources that can be made actionable for our clients and their brands.
    Every time a consumer interacts or transacts with an advert, a piece of content, a brand or
    another consumer data describing the interaction is created.
    Managed and activated well, data will drive better consumer insight, better targeting, greater personalization, better understanding of effectiveness and ultimately better ROI for the advertiser. We are investing in the very best talent to make sense of this data.
    Dentsu Aegis Network
    As the world becomes 100% digital, and as we become a 100% digital business by 2020,
    introducing new roles and talent which are focused on digital cultural traits is a clear priority. The use of data to underpin our activities is the most important capability for Dentsu Aegis Network to continue to invest in. We are developing a truly data driven culture.
    At Dentsu Aegis Network we understand that talent rather than technology is one of the most important driving factors for
    competitive advantage. Our culture is driven by our vision and values – and we are introducing a data driven culture to ensure
    “data thinking” is a core component of our everyday work. Our future leadership is key. In order to enable the transformation
    towards a “100% Digital” network, Dentsu Aegis Network Leaders must play a pioneering, trail-blazing role to take the  company forward, often in radically new ways or having to respond to an extraordinary pace of change that demands frequent and
    rapid adjustment. We would like to invite you to join us on this exciting journey.

    Background to DAN

    The DAN network is made up of more than 6,500 people in 100 countries worldwide. Its global vision is to redefine media and the
    way it delivers value to the businesses of our clients. DAN is the global market leader in digital and diversified media solutions.
    Today, advances in digital technology and changing consumer behaviour have created an era of unprecedented complexity and
    opportunity for clients. In this new era, DAN is redefining the role of the media agency. Our people understand how media can create
    business value for clients better than anyone else. DAN is part of Dentsu Aegis Network, which is the first truly global communications network for the digital age. Through its six global network brands – DAN, iProspect, Isobar, Posterscope, Vizeum and the Dentsu agency brand – and supported by its growing multimarket brands including Amnet, Amplifi, Data2Decisions, Dentsu media, mcgarrybowen, Mitchell Communications (PR), psLive and
    360i – Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in
    brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu
    Aegis Network is headquartered in London and operates in 110 countries worldwide with over 22,000 dedicated specialists.
    Management of client portfolio, delivering on agency contracts  KPI’s and maintenance of staff in the unit. Maximizing agency
    revenue and business development. Member of the senior management team – contribute to the effective management of DAN SA.
    The Story Lab has a vision to be a leader in the entertainment
    marketing industry.
    As part of its growth strategy The Story Lab has the vacancy for a
    Partnership Executive role.

    Role Purpose

    • The purpose of the role is to set up and manage relationships
    within the entertainment industry and The Story Lab for our
    client to achieve their entertainment marketing objectives. In a
    nutshell ensure that The Story Lab has their finger in the pulse
    in terms of entertainment marketing opportunities in the South
    African Market and to ensure The Story Lab is one of the first
    port of calls when opportunities arise.
    • Ultimately the candidate needs to develop a network for The
    Story Lab to help drive brands across the 6 entertainment pillars
    • Product Placement
    • Product Integration
    • Original Content
    • Content Experiences
    • Retail Promotion
    • Talent Management
    Key focus initially will be the Product placement, Product
    Integration, Original Content and Content experiences
    They will be responsible to asses, scope and track the opportunities
    in the market place in line with the brands needs.
    Proof, scope and filter the various requests.
    Ensure that the opportunities are optimized across the 6 pillars
    through consistently tracking and adapting throughout the project
    from Upstream to Downstream.

    RESPONSIBILITIES

    • Building a network of business relationships with production
    houses and entertainment creators (Content, Sport, Music,
    Video, TV, Film and entertainment industry) The relationships
    need to ensure that The Story Lab has access to opportunities
    both upstream and downstream within the entertainment
    marketing cycle
    • Scope opportunities that are in line with the brands needs
    across the 6 entertainment pillars
    • Product Placement
    • Product Integration
    • Original Content
    • Content Experiences
    • Retail Promotion
    • Talent Management
    • Filter proposals in line with brand needs
    • Scope and formulate optimal proposals to deliver the best value
    in line with the brands needs and objectives.
    • Work with the various entertainment creators to ensure optimal
    implementation in line with brands needs
    • Consistently track opportunities so that a full market overview
    is available
    • Ensure that the best value is extracted in terms of costs and
    exposure
    • Assess the various Entertainment Creators to establish their
    key strengths in discipline
    • Work with the various Entertainment Creators to ensure that the
    briefs are answered accurately
    • Assist in educating the entertainment creators about winning in
    Entertainment Marketing

    OBJECTIVES AND MEASURES OF SUCCESS

    (Specific metrics to be agreed)
    • Delivery on clients entertainment marketing objectives (to be
    outlined)
    • Opportunities provided in line with scope
    • Effectiveness and depth of network built
    • Innovation (linked to creative and idea optimization)
    • Optimization of projects across Paid Owned and Earned
    media
    • Financial Targets (metric TBC)
    • Business growth (metrics TBC)

    Any experience in the entertainment marketing industry, TV/ Film
    production, content creation will be an advantage.

    Agile

    Acting with freedom
    Deciding with speed
    Keeping it simple

    Pioneering

    Being constantly curious
    Taking risks to succeed
    Passionate about thought leadership

    Ambitious

    Going the extra mile
    Not afraid to make decisions
    Rapid and ruthless focus

    Responsible

    Taking ownership of work/ decisions
    Being good citizens
    Being transparent

    Collaborative

    Collaborating across the network
    Sharing success models
    Attraction, development and mobilization of the best talen

    SKILLS REQUIRED

    • Networking skills
    • Innovator and self starter
    • Understanding of Entertainment Marketing principles
    • Understanding of the media environment
    • Production knowledge
    • Strong presentation skills
    • Adaptive and strategic thinking
    • Negotiating skills
    • Attention to details

     

    SEND CV’s To Lungelo.Fakude@dentsuaegis.com
    (Preference will be given to EE candidates

    Location

    South Africa, Johannesburg

    Network

    Isobar

    Position

    Partner Executive – Story Lab

    Starting day


    Full Time
    Apply now + share

    Apply now

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